Despite digital media innovations, consumers face convergence challenges
The evolution of digital media has introduced tremendous innovations in video entertainment that collectively represent the most significant disruption in the TV industry since the introduction of cable TV. Consumers now benefit from high-definition, time and place shifting, on-demand, internet video, and even mobile video. Despite the innovations, the independent evolution of offerings has created a cluttered and confusing combination of content, networks and devices for consumers.

Building B brings industry experts together to create a new solution
For the first 6 months following the company’s formation, Building B’s co-founders Buno Pati and Phil Wiser, collaborated with many of the entertainment and technology industry’s most well-known leaders in exclusive strategy sessions to analyze and explore virtually every aspect of the consumer video entertainment industry. The objective was to fundamentally rethink the current TV paradigm and create a new entertainment platform that cost-effectively delivers the features consumers’ desire while providing new opportunities for the television industry.

Over the last year, Building B has amassed a top-tier management team, board of directors and advisory panel. The company’s management team has been carefully constructed to include key executives from each critical area of its business model, including prior senior executives from such entertainment companies as; CBS, NBC, MTV Networks, Nickelodeon, Paramount, Showtime and Viacom and technology companies as; Sony, Numerical Technologies, Liquid Audio, Clearwire and Bell Labs.

Building B founded to deliver break-through video entertainment platform
The company is building an entertainment platform and service that incorporates the unique strengths of wireless broadcast technology and the internet to deliver a personalized, broadband video experience. The service consists of a turn-key home video entertainment solution that delivers a comprehensive content offering, including traditional TV programming, movies, and internet video, along with advanced television capabilities such as HDTV, on-demand viewing, personalization and advanced navigation -- all delivered to the living room television without the need for a PC.

By rethinking video delivery from the ground up, the company’s platform enables delivery of a broadband video experience that works within America’s living rooms today without requiring billions of dollars of capital investment for additional infrastructure.

New approach to video provides benefits to partners
Building B is working with broadcasters, content providers, advertisers, broadband service providers and consumer electronics companies to roll out the service. Content partners benefit from the service by further extending their brands while seamlessly integrating their traditional, library and online content. Advertisers can take advantage of the platforms ability to deliver advertising that is more relevant and targeted to viewers’ interests. Broadcasters can leverage the platform to more effectively promote new programming, increase viewership of locally produced content and achieve more attractive advertising rates. Telecommunications and wireless providers can benefit from Building B’s platform because it is a perfect video companion to existing high speed Internet and VOIP offerings. .

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